Agriculture being the main source of employment in Kenya has led to increased creativity and diversification, from farmers to seller, each is player trying to increase his income per unit. Sellers are trying by all means to attract as much customers as possible in this ever changing dynamic market.
It’s true to say that forces of demand and supply play a key role in market’s stability even though it’s highly disrupted by the ever changing customers purchasing behavior.
In this article, we gonna take a deep look on the major factors that will make a consumer to buy from one shop and not the other? What is this that makes a consumer too royal to a certain buyer? why does he have to travel from far distance,spend his time and money to specifically buy from a certain store?
- Attitude
This is the feeling or opinion about something or someone or away of behavior according to Cambridge dictionary. How you talk, listen and answer buyer’s questions determines their willingness to buy from you regardless of the other factors.
At least 60% of consumers will prefer to buy from sellers who are friendly, social and who show a level of concern, empathy, reasoning and caring.
The willingness of sellers to create rapport with buyers goes as low as the willingness to know how the customers day was ,reasoning to the complaints and reviews. Sellers who are willing to take product reviews and complaints positively tend to attract and retain high numbers of customers.
- Freshness, size, shape and color
Consumers are willing to purchase products which they will use for a long period of time while as fresh as possible. In this case therefore, they will prefer a product they will cook once. Veges such as onions, tomatoes, cabbages, cucumbers and courgette are most preferred at their medium-sized stage. Dividing one product for future use reduces its freshness and increases the chance of it getting bad.
Consistency in having fresh well ripe and mature vegetables goes a long way attracting and retaining customers .It’s also good to have enough information about the products you are selling as customers will seek clarification from you. Extra-large products are associated with genetic modification as well as chemical use and therefore to be on the safer side stock medium sized goods.
- Price
Price is simply the amount of money for which a good or service is sold. Consumers’ willingness and ability to buy is determined by a products price. However, they need to feel the money value of the good they are buying, that is, maximum utility.
Agricultural retail shops that offer the highest goods utility will see high customer attraction, royalty and retain-ability. According to a report on consumer behavior and attitudes in purchasing vegetables, 40% of the consumers considered value for the price paid for a good or service therefore as a seller you need to wise when setting prices for your goods and services.
Not too low as this can interpreted to low quality and not too high above average market price or else be said to be too expensive.
- Packaging, branding and display
The packaging and display of goods creates the first impression, raising the customer’s willingness to buy a particular good. The arrangement of the goods on the shelves show an organized vendor. This increases vendor’s convenience in product selection enabling them to buy more.
Customers in 21st century need to know the source of their products. Well packaged and branded goods goes much far in traceability.
- Health status and past experience
Consumers with a bad past experience or a certain health condition will be sensitive and selective on the quality of goods they are purchasing. A vendor with information on health benefits of the products his selling will tend to attract more and retain more customers.
As a consumer which other factors do you take into consideration when selecting your retail shop?
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